IMAGYM - THE IMAGINATION GYM

Behind every change is imagination.

IMAGYM trains proactive imagination, the human capability behind change. It helps people define the impact they want to create, make decisions from that future and move towards it with ownership, courage and resilience.

IMAGINEBELIEVEDECIDEACT

FROM FUTURE IMPACT

Companies and OrganisationsAccelerators and Innovation ProgramsAcademic and Research Institutions

Training imagination where change has to become real.

01 / THREE PATHS

One human capability.
Three places it changes everything.

Proactive imagination is a decision making tool that turns future impact into collective action.

EXECUTIVES

Leadership

Train proactive imagination as a decision making tool to lead from future impact. Develop an empathetic, servant leadership mindset and growth mindset that build trust, ownership and courage through uncertainty.

  • Future thinking and decision making
  • Empathy, trust and servant leadership
  • Collective ownership and resilience
Explore leadership
ENTREPRENEURS

Innovation

Train proactive imagination to move from protecting an idea to pursuing its impact. Develop an opportunity driven mindset and growth mindset to test, learn and adapt with confidence through uncertainty.

  • Impact driven opportunity recognition
  • Testing, learning and adaptability
  • Confidence, ownership and resilience
Explore innovation
RESEARCHERS

ERL

Entrepreneurship Readiness Level is the human readiness to lead research towards impact. Train proactive imagination to develop the entrepreneurial mindset and growth mindset needed to engage stakeholders, validate value and move beyond the laboratory.

  • Clear impact, beneficiaries and value
  • Confidence to engage stakeholders
  • Readiness to validate and collaborate
Explore ERL
Deloitte 2024 Global Human Capital Trends — The Imagination Deficit

THE HUMAN CAPABILITY GAP

The Imagination Deficit

Deloitte reports that technology is advancing faster than companies’ ability to imagine new ways of working. Closing this imagination deficit requires action: human capabilities and proactive imagination must be deliberately trained.

02 / THE TRAINING

You either train yourself to use your imagination.
Or you allow it to use you.

You already know more than we can tell you. IMAGYM gives you the opportunity to experience and understand what that knowledge personally means to you, then use practical tools to move from where you are to where you want to go.

In a psychologically safe environment, you choose to push beyond your comfort zone, recognise what blocks you and practise proactive imagination within the unknown and uncertainty, individually and collectively.

EXPERIENCE → RECOGNISE → IMAGINE → CHOOSE → ACT → REPEAT

THE BRIDGE

The real training continues in everyday life. Each experience is bridged into practical choices and actions at work and beyond, because personal and professional growth go hand in hand. Through repetition, proactive imagination becomes a growth mindset, a decision making tool and a behaviour.

Experience IMAGYM

03 / YOAD MICK

The Imagination Coach.
Founder of IMAGYM.

Yoad Mick is an Imagination Coach and founder of IMAGYM, training leaders, entrepreneurs and researchers to shift from reactive to Proactive Imagination and use it as a practical tool for decision making, growth and creating impact in uncertainty.

His approach draws on nearly 20 years in advertising, branding, marketing and executive leadership, including Saatchi & Saatchi, BBDO and Ogilvy, together with a degree in Psychology and years of experience as a Special Forces officer.

Today, Yoad brings these perspectives together to help people and organisations move beyond what they already know, imagine the impact they want to create and make decisions towards it.

Meet Yoad
Yoad Mick, Imagination Coach and founder of IMAGYM

THE FUTURE STARTS BEFORE YOU CAN SEE IT.

What could become possible
if your people trusted
their imagination?

Tell me about the people, challenge, or impact you want to move forward. Together, we can design the right IMAGYM experience to begin creating it.

Start a conversation
Imagine the best.